Paid Ads

Top EdTech keywords for SEO

Do you have an EdTech business? This niche is getting increasingly competitive but search volume and overall awareness still remains low,...

Top 'Digital Transformation' keywords for SEO

Is your business about digital transformation? This topic is getting increasingly competitive, so inserting the right keywords across...

Why VR AR companies struggle in getting conversions from paid ads?

Virtual reality (VR) and augmented reality (AR) companies might experience low conversion rates from paid ads for a variety of reasons....

Which ad platform works best for your VR AR business?

We get this question a lot - Which platform should you use for paid ads? Google, FB, IG, Twitter, LinkedIn, etc? The short answer is, you...

Did the iOS 14 update kill Facebook ads? Can we work around it?

To protect the privacy of Apple users, the iOS 14 update prevents the Facebook pixel from tracking user activity on your website after...

How to name UTM parameters correctly

UTM parameters are an essential part of conversion tracking. To understand the value that they provide, read our post on What are UTM...

What are UTM parameters? Why are they important in conversion tracking?

UTM parameters, we would guess stands for Universal Tracking Metrics, but instead it stands for Urchin Tracking Module 😵. UTM parameters...

Ready to accelerate your business? We'd love to learn more and see how we can help. Book a free discovery call with us today!