Case Study: Boon - Increasing Organic Traffic by 323% in 3 months
Boon is an employee referral SaaS platform that connects companies with potential candidates referred by their existing employees. The platform helps organizations easily implement an effective employee referral program, powered by AI. Despite their unique value proposition, Boon was struggling to gain visibility online, with limited organic traffic to their website.
323% Growth in organic traffic in 3 months
338% Growth in organic impressions in 3 months
To help Boon increase their organic traffic and grow their business, we worked closely with their team to develop and execute a comprehensive SEO and content marketing strategy. Our goal was to improve their website's search engine rankings, increase their online visibility, and ultimately drive more traffic and leads to their platform.
First, we conducted an in-depth SEO audit of Boon's website, identifying technical SEO issues and opportunities for optimization. We worked with their to fix these issues, including improving page load speed, fixing broken links, and optimizing meta tags and descriptions.
Next, we focused on creating high-quality, low-difficulty blog content that would appeal to Boon's target audience of HR professionals and hiring managers. We researched relevant topics, conducted keyword research, and created a content calendar to ensure a steady stream of fresh content.
We also optimized each blog post for SEO, including incorporating target keywords, optimizing meta tags and descriptions, and building internal links. As a result of our efforts, Boon saw a significant increase of 323% in organic traffic and 338% in organic impressions (the number of times Google shows their site in search results) in only 3 months. Their search engine rankings improved dramatically, with many of their target keywords ranking on the first page of Google search results. Their blog content also helped position them as a thought leader in their industry, with their articles being shared and cited by other HR professionals and media outlets.
Our ongoing partnership continues to drive growth for their business and solidify their position as a leader in the employee referral space.