Choosing the right keywords for your AR/VR/XR company website
Competition is fierce in the ever-growing extended reality space, and it could be extremely hard for your business to rank in the top results of search engines like Google, especially if the business or website is fairly new. Keywords such as 'digital transformation' or 'AR solutions' are already super saturated, so how can your website even show up on the 1st page of these search results?
Choosing the right keywords and creating valuable content around them is crucial in SEO and improving your search rankings. But what exactly are the 'right' keywords to target? These keywords should ideally contain all of these 3 factors: relevance to your business, high search volume, and low-competition. Think of a Venn diagram with these 3 factors - your target keywords should be in the center of the diagram, where all 3 circles overlap.
Relevance to your business: Find keywords that relate directly back to what your company does, and entices readers to click further. Google penalizes pages with low relevance and high bounce rates.
High search volume: This should be intuitive. If no one is searching for the keyword, you won't get much traffic from using that keyword in your content. Try to find keywords that have high or increasing search volume.
Low-competition: It'd be extremely hard to outrank the top results of competitive terms like 'What is AR' or 'AR solutions', as you'd be competing against established, successful websites with a high SEO score. Focus on more specific keywords with lower competition (eg. 'AR solutions for dentistry').
To help you explore keyword possibilities based on search volume and competition, you can use a keyword planner tool such as the free Google Keyword Planner, SEMrush, or Ahrefs. You can also explore trending keywords by using Google Trends. This tool shows you how often certain keywords were searched over time, which allows you to see if any new trends have emerged or if an older trend has declined in popularity.
Although the extended reality industry is growing rapidly with lots of competition, and it’s still in its early stages. By optimizing your site using the right keywords, you have a huge opportunity to get ahead of the competition and be one of the first search results for your target audience.
If the website of your AR/VR/XR business is failing to rank on Google, we can help. ASATA is a digital marketing agency specialized in paid ads and SEO. Let us handle the marketing while you focus on perfecting your product.