How can VR AR development studios rank on Google?
Many VR/AR/XR development studios, especially younger companies, face a common dilemma. The majority of their clients are obtained from direct, active outbound - eg. via connections, events, or reaching out on LinkedIn. They need to constantly put time and effort into actively seeking out new clients, yet the lead gen rate remains low and shows little sign of growth. This model is not sustainable long term and will hamper the business from scaling.
Such development studios need to pivot from an active outbound model to a passive inbound one. That way, they can focus more on their product or service, and spend minimal time on outreach and lead gen. One of the most powerful ways to generate passive inbound is by ranking on Google.
Google is by far the biggest search engine in the world. Think of how many people use Google everyday to search for things. Traffic from Google is intent-based, meaning users are intentionally searching for something. If your site ranks well on Google for, let's say "VR development services", you will passively attract users who are likely prospecting for such services. Note that this is very different from social media platforms, which are generally not intent-based.
How can you rank well on Google?
Many factors influence how you rank on Google, but one of the most vital components is content. The reason why many VR AR development studios rank poorly on Google is because their content is all over the place. For example, they offer a variety of services from games to 360° tours to immersive events to VR training apps. Because the topics are so diverse, it 'confuses' Google on what the site or page is about.
There are 2 steps to resolving this problem and improving your site rankings on Google. First of all, you need to create separate pages for each type of service or product. If your studio develops games, apps, and immersive videos, create a seperate page for each of these topics. Likewise for your blogs - narrow down your content towards a specific topic. The more you focus on a specific topic for a page, the easier it is for Google to identify the area of focus and show your page to the most relevant users.
The 2nd step is to do keyword research to determine the best keywords to insert to maximize your likelihood of ranking on Google. Many companies end up never ranking on Google because they don't leverage the appropriate, low-difficulty keywords in their content. For example, your page is about providing "virtual tours for real estate", note that this has a very high difficulty score, meaning you'll have a low chance of ranking on Google from that keyword alone. If you add in lower difficulty alternatives such as "vr house walkthrough", this will improve the chances of the blog ranking on Google from the start.
This step of identifying and inserting low difficulty keywords throughout your site is crucial to improving your Google rankings. The key is to consistently produce engaging, relevant content with these keywords, and slowly but surely, you will see noticeable increases in your ranking and organic traffic.
If you have a development studio stuck with finding clients via active outbound, we can help you pivot to a sustainable, organic inbound model. Let us handle the marketing while you focus on perfecting your product.