Top SEO tips for your VR/AR/XR business website
When you're trying to market your Extended Reality business, you need to make sure your website is optimized for search engine visibility. By following the tips in this blog, you'll be on your way to improving your company's search engine ranking and increasing traffic. Not only that, but making your website load quickly and correctly will also ensure that customers have a positive user experience.
Leverage your ranking keywords
It's easiest to increase your Google rankings for keywords that you're already ranking well for. Keep creating content around these keywords for the quickest increase in your Google rankings. To get an idea of the keywords you're currently ranking for, you can use Google Search Console which is free. This will help you identify the keywords that are most relevant to your business and that already have visibility in search results.
Use relevant, low-competition keywords
Keyword research is a huge factor in SEO. Without it, you'll struggle to find the right keywords to target and rank in search engine results. Make sure to target high-volume, low-competition keywords that are likely to result in conversions. Try not to use too many keywords that are the same, as this will dilute the impact of your content. Google will also penalize 'keyword stuffing'. However, don't be afraid to use synonyms and keyword variants, which different people might search for. Read more on finding the perfect set of keywords here.
Optimize your website speed and performance
Website speed and performance are increasingly important factors for SEO. You can use Google's free pagespeed test to identify how to improve your site's speed. Decluttering backend code (eg. minifying JS code) and optimizing images (eg. reducing the size or converting to nextgen formats) can usually improve your speed significantly. You'll be surprised at the improvements you can make in just a few simple steps!
Keep your site user-friendly
Website usability is key for online success. Make sure your pages are easy to navigate, using consistent font sizes and colors. Keep your designs simple and user-friendly, regardless of device or browser compatibility. You can test how users respond to different layouts using Google Optimize. Be sure to keep A/B testing different layouts to find out which designs work best for user engagement and navigation. Finally, make sure your website is tested in as many browsers and devices as possible to ensure a great experience for all users.
Conclusion
In order to increase organic traffic, you need to optimize it for the search engines. By following these simple tips, you can significantly increase the visibility of your site to potential customers.
If the website of your AR/VR/XR business is failing to rank on Google, we can help. ASATA is a digital marketing agency specialized in paid ads and SEO. Let us handle the marketing while you focus on perfecting your product.